Pinterest Updates: Amazon Partnership Progresses, AI Boosts Engagement
2 min read Exciting updates from Pinterest's Q2 2023 earnings! The Amazon partnership progress is faster than expected, with direct links to Amazon from ads. Though meaningful revenue impact is expected in 2024. AI investments are boosting engagement, relevance, and ad performance. August 04, 2023 07:31
Exciting Pinterest updates! The Amazon partnership is progressing faster than expected, with direct links to Amazon for purchases. AI investments are boosting engagement, relevance, and ads.
Pinterest's CEO, Bill Ready, pleased with the early results of Amazon ad tests. Expecting more relevant shopping content.
AI drives 30%+ YoY ad load growth, proving relevance and user engagement.
Next-gen AI tech is surfacing personalized content and improving ad relevance. Pinterest focuses on user preferences and "shop-to-look" modules.
Global monthly active users grow to 465 million with increased engagement, thanks to AI.
Pinterest leverages recommender models 100x larger, combined with first-party data and AI tech. Perceived relevance increases to 94%.
Next-gen AI aids advertising, reducing cost per action by 5% and boosting click-through rates by 10%.
Earnings beat expectations, but stock dropped due to Q3 guidance. Exciting times ahead!
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