A New Era in Search: Microsoft Unveils Its AI Strategy

Microsoft Corp is making major changes to its search engine Bing and Edge web browser by incorporating artificial intelligence. The company aims to challenge Alphabet Inc's Google and lead the next wave of tech with AI investments.

Working with OpenAI, Microsoft hopes to take advantage of the power of generative AI, which can create virtually any text or image. This technology is expected to revolutionize many software categories.

Bing, now powered by AI, is available in limited preview on desktop and will soon be available on mobile devices. The new search engine runs on a more powerful large language model than ChatGPT.

Microsoft is looking to market OpenAI's technology, including ChatGPT, to its cloud customers and add the same power to its own suite of products.

The update to the Edge browser intensifies competition with Google's Chrome browser.

The rivalry in the search industry is heating up as Microsoft, with the help of OpenAI, aims to expand its 9% market share and compete with Google.

As the market for AI technology continues to grow, investors expect new markets to emerge as big tech companies compete for dominance.

In response, Google has released its own chatbot called Bard and plans to release AI for its search engine. It will be interesting to see how these developments play out in the coming months.