Adobe is developing generative video technology as part of its Firefly AI model

The battle for generative AI supremacy intensifies! Hot on the heels of Google's generative AI announcements at Cloud Next, Adobe throws its hat in the ring, revealing they're also developing generative video technology.

Firefly Gets a Video Editing Boost:

While Adobe's previously announced Firefly tool focused on image generation, a recent YouTube video by Adobe hints at exciting new features coming to Premiere Pro, their flagship video editing software. These features leverage generative AI, suggesting Adobe is expanding its AI capabilities into the realm of video creation.

A Glimpse into Adobe's Generative Video Features:

The YouTube video showcases some potential functionalities:

• Object Addition and Removal: Imagine using AI to seamlessly add or remove objects within your video footage. This could be a game-changer for filmmakers and video editors.
• Generative Extend: Need to extend a video clip without compromising quality? Generative AI might be able to seamlessly add a few extra frames, preserving the flow of your video.

The Power of Generative AI in Video Editing:

These functionalities highlight the potential of generative AI in video editing:

• Enhanced Efficiency: Tedious tasks like removing unwanted objects or adding subtle extensions can be streamlined with AI, freeing up editors' time for creative endeavors.
• Expanded Creative Possibilities: Generative AI opens doors for innovative video editing techniques and visual effects, pushing the boundaries of creative expression.

When Can We Expect It?

While the YouTube video doesn't provide a specific release date, Adobe suggests these features are planned for release sometime later in 2024 within Premiere Pro.

The Generative AI Landscape Heats Up

With both Google and Adobe actively developing generative AI tools, the video editing landscape is poised for a significant shift. It will be interesting to see how these competing technologies evolve and the unique functionalities they bring to the table.

Here are some questions to ponder:

• Will generative AI replace video editors? Most likely not, but it will likely become a powerful tool within a video editor's arsenal.
• How will these tools impact the creative process? Generative AI can streamline workflows and open doors to new creative possibilities.

The future of video editing is brimming with potential thanks to generative AI. The competition between Google and Adobe is sure to accelerate innovation in this exciting space.