BBC set to stop using AI in Doctor Who promos

After a brief experiment with artificial intelligence, the BBC has decided to stick with the human touch for promoting the Time Lord's adventures.

According to Deadline, the BBC's marketing team dipped its toes into the world of AI, using generative AI technology to create text for promotional emails and mobile notifications for the upcoming season featuring the Fifteenth Doctor, Ncuti Gatwa. However, this foray into AI-powered promotion wasn't met with sonic screwdrivers and jelly babies.

Viewers weren't thrilled with the idea, and the BBC has listened, confirming they have "no plans to do this again to promote Doctor Who."

The BBC did assure fans that even in this trial run, a human marketing team reviewed and approved all the AI-generated text before it went out. But it seems the very idea of AI crafting promotional content for the beloved sci-fi series struck a nerve with some fans.

This decision by the BBC reflects a wider debate in the entertainment industry about the role of AI in creative endeavors. While AI offers possibilities for efficiency and perhaps even new marketing approaches, there are concerns about the potential impact on creative jobs and the overall authenticity of content.

For Doctor Who at least, it seems the human touch will continue to be the key ingredient for firing up fans for the latest adventures through time and space.