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ChatGPT’s Pulse Briefs Just Changed How You Get AI News
2 min read ChatGPT just went from answering your questions to telling you what matters. OpenAI’s new Pulse Briefs deliver real-time snapshots of AI & tech trends—like a built-in newsfeed inside ChatGPT. Productivity booster or subtle steering? September 26, 2025 15:59
OpenAI just rolled out Pulse Briefs—a proactive feature inside ChatGPT designed to keep users updated with quick, context-rich snapshots of trending topics, research, and developments. Instead of waiting for you to ask, ChatGPT now surfaces timely insights on AI, tech, and beyond, almost like a built-in newsletter feed.
Why it matters: This is a shift from reactive Q&A to proactive intelligence. Think of it as ChatGPT trying to act more like a smart advisor than a passive chatbot. For professionals drowning in endless tabs, Pulse Briefs could be a productivity booster, giving them a fast way to scan what’s relevant without needing to scroll X or LinkedIn.
The catch? With AI increasingly deciding what’s important for you to know, the balance between personalization and subtle steering becomes critical. Who decides what makes it into a Pulse Brief—and what doesn’t?
Big picture: OpenAI is clearly trying to make ChatGPT stickier in daily workflows, turning it from a tool you consult occasionally into a companion that nudges you with information. It’s another step in the race to make AI less of a search bar and more of a personalized, always-on knowledge feed.
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