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ElevenLabs launches Voice Marketplace
2 min read ElevenLabs launched the Iconic Voice Marketplace — a licensed “Cameo for AI voices” offering 28 approved celebrity & historical voices (e.g., Michael Caine, Liza Minnelli, Maya Angelou). A consent-first alternative to unlicensed cloning — but it raises disclosure, control, and rights questions. November 12, 2025 15:34
ElevenLabs just launched the Iconic Voice Marketplace — a licensed marketplace that lets brands legally use AI-replicated celebrity voices. Think “Cameo for cloned voices”: ElevenLabs brokers deals with estates and living talent, synthesizes approved scripts, and supplies brands with 28 licensed voice options spanning actors, musicians, athletes, and historical figures.
The highlights
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ElevenLabs negotiates rights directly with estates and living celebrities, then generates approved audio for commercial use.
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Living voices on the platform include Michael Caine, Liza Minnelli, Art Garfunkel, and Michael Feinstein.
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Historic figures such as Maya Angelou, Babe Ruth, Alan Turing, and Mark Twain were recreated from archival recordings via estate partnerships.
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Investor-actor Matthew McConaughey is already using the tech — he’s voiced his newsletter for Spanish readers using ElevenLabs’ platform.
Why it matters
This is a practical, consent-first path into a future where recognizable voices are products. It offers brands and creators a cleaner, monetized alternative to the messy world of unlicensed voice and likeness cloning — but it also opens fresh questions about disclosure, creative control, and how estates monetize cultural IP. Expect more deals, tighter licensing terms, and a fast push toward combining voice with likeness and performance rights.
Would you use a licensed AI voice for your brand — and what guardrails would you insist on?
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