Exciting news from LinkedIn! They've introduced a new tool to suggest different copies of ads, powered by OpenAI models. Marketers can input their copy and turn on the "Generate copy suggestions" toggle to get creative suggestions. Currently in testing phase.
LinkedIn is leveraging generative AI to enhance creativity and reduce time spent on day-to-day tasks. They previously introduced AI tools for conversation starters, profile bios, and recruitment posts.
Generative AI for ads is becoming a trend in big tech. Meta and Google have also launched similar tools to assist marketers with copywriting and image generation. AI is transforming the advertising landscape.
The new copy suggestion feature from LinkedIn is currently available to select customers in North America. The company plans to expand to new geographies and support more languages in the coming months. Stay tuned for more updates!
LinkedIn aims to empower marketers to produce memorable campaigns and build their brand by streamlining their workflow with AI-powered tools. Embrace the future of advertising with generative AI innovations.