The music industry is facing a new challenge: deepfake songs. These songs are made using generative AI to mimic artists' voices, often without their consent. This has raised concerns about copyright infringement and the potential for deepfake songs to deceive listeners.
In response to this challenge, Google and Universal Music are in talks to license artists' voices and melodies for AI-generated songs. The goal of this partnership is to develop a tool that allows fans to create tracks legitimately and pay the owners of the copyrights for them. Artists would have a choice to opt in the process.
This partnership is a significant step forward for the music industry. It could help to address the concerns about deepfake songs and create a new way for fans to create music. It is still early days, but this partnership has the potential to revolutionize the way we listen to music.
In addition to Google and Universal Music, Warner Music is also in talks with Google about a similar product. This suggests that the music industry is taking the threat of deepfake songs seriously and is looking for ways to address it.
It remains to be seen how this partnership will play out, but it is a positive development for the music industry. It could help to protect artists' rights and ensure that fans have a legitimate way to create music using AI.
I will continue to follow this story and update you on any new developments. In the meantime, I encourage you to share your thoughts on this partnership in the comments below.