Google Is Set To Incorporte New AI Models Into Its Advertising Efforts And Offer Support To YouTube Creators

Google is diving deeper into artificial intelligence (AI) in its advertising realm. Internal documents reveal plans to use generative AI, powered by large language models (LLMs), to automate advertising and ad-supported services.

Google's latest LLM, PaLM 2, trained on extensive text data, can generate human-like responses. Certain teams within Google aim to leverage PaLM 2 to enable advertisers to create their own media assets and suggest video ideas to YouTube creators.

PaLM 2 has been tested for YouTube youth content, including titles and descriptions. Additionally, Google is exploring the use of the technology to provide creators with five video ideas based on relevant topics.

As the AI chatbot trend sweeps the tech industry, Google and its competitors are hurrying to integrate their most sophisticated models across various products. The public launch of Microsoft-backed OpenAI's ChatGPT has raised concerns about the future of internet search.

Facing muted revenue growth and a potential recession, Google is looking to employ generative AI offerings to boost revenue and improve margins. Over 100 Google products, including Google Play Store, Gmail, and Android Search, could feature AI-powered customer support. 

Automated support chatbots might provide clear answers, allow follow-up questions, and suggest advertising plans tailored to customers. Google is also developing an internal product similar to Stable Diffusion, allowing image creation based on user-directed text.

Last week, Meta (formerly Facebook) unveiled the AI Sandbox, a testing ground for generative AI-powered ad tools. Google will be announcing new AI technologies for advertisers at its event, Google Marketing Live, on May 23. AI will be a central theme.

Google's push to integrate AI models into advertising demonstrates its commitment to innovation. Stay tuned for updates on how AI-powered ads solutions can multiply marketing expertise and drive business results in today's evolving economy. (source: CNBC)