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Google just made a major move in the search wars — one that quietly pushes Search closer to becoming a full chatbot interface.
The company confirmed it’s testing a new experience that merges AI Overviews (Google’s AI snapshot at the top of search results) with AI Mode, the conversational Gemini-powered chat interface launched earlier this year.
In simple terms:
Google wants Search to be one continuous AI conversation — not a place where you think about “how” to ask.
Until now:
You typed a query, you got AI Overview.
If you wanted conversation, you had to switch tabs into AI Mode.
With this new test:
You still get the AI Overview…
But now you can jump straight into a conversational follow-up right from the same screen.
No switching tabs. No mental overhead.
Available globally — but mobile-only for now.
Google’s VP of Search, Robby Stein, said it plainly:
“You shouldn’t have to think about where or how to ask your question.”
This is Google’s clearest vision yet:
Search becomes a chat window — but with the structure of the world’s largest knowledge engine.
This test drops as OpenAI reportedly enters “Code Red,” delaying other launches to improve its chatbox and keep pace with Gemini’s rising footprint.
A few important numbers:
Gemini AI Mode users: 650M monthly
AI Overviews users: 2B monthly
Fuse them together?
Google suddenly creates the largest consumer-facing conversational AI surface on the planet.
This is Google saying:
“You might think ChatGPT is disrupting search — but we still control the front door.”
The old boundaries disappear.
You don’t “search.” You simply ask, and the system adapts.
Casual users asking “quick questions” can now fall into deeper, multi-step conversations — a direct engagement boost.
Google is positioning Gemini as the default conversational layer for billions — not an app you open, but the environment you’re already in.
If more queries become conversations, not links, Google’s whole revenue stack shifts — and so do publishers’ traffic patterns.
Pros:
Seamless AI experience for billions of users
Immediate distribution advantage over rivals
Strong moat: integration into the world’s default search behavior
Boosts Gemini usage and brand relevance
Cons / Risks:
Regulatory heat: blending chat + search muddies responsibility and accuracy
Potential revenue cannibalization if fewer users click through links
Higher compute costs as more queries shift into “conversation mode”
Risk of overwhelming users if the experience becomes too AI-heavy
This experiment is more than UX cleanup — it’s Google laying the groundwork for Search 3.0:
Ask anything.
In any format.
Get answers, context, conversation — instantly.
Google doesn’t want users to choose between a search box and a chatbot.
It wants a single interface where the AI adapts to you, not the other way around.
And with billions of daily queries, Google has the scale to make that vision unavoidable.