Google's Checks: The AI-Powered Platform for Privacy Compliance

Google has announced that it is integrating its privacy compliance platform, Checks, as a fully integrated Google product. The AI-powered platform helps companies with Google Play and iOS mobile apps to discover, communicate and fix privacy compliance issues.

Checks is powered by Google’s latest Large Language Models (LLMs) and app understanding technologies, and provides automated analysis, end-to-end monitoring and relevant recommendations to help companies turn insights into action — all accessible through a single, intuitive dashboard. The platform helps companies maintain the trust of their customers and comply with privacy requirements, including regulatory and mobile app store compliance issues.

According to a recent McKinsey poll, 40% of people have stopped doing business with companies that have violated digital trust. Google’s investment in privacy solutions for all is aimed at helping companies build privacy-first digital products, thereby ensuring that user privacy is protected, which is essential for building trust with consumers.

Checks has experienced tremendous growth over the past year, helping global companies in the gaming, health, finance, education and retail sectors. With apps from current Checks customers representing over 3+ billion in collective downloads, the platform has already helped companies, like Miniclip, Rovio, Kongregate, Crayola and Yousician, navigate privacy compliance more efficiently.

Google has also partnered with the Entertainment Software Rating Board (ESRB) Privacy Certified team to accelerate and enhance their privacy and data compliance processes globally. This partnership helps ensure that ESRB Privacy Certified members are compliant with the latest privacy regulations and are providing their customers with the best possible experience.

As the privacy landscape continues to evolve, Google recognizes the importance of continuing to provide tools that help its partners and users. From the Safer with Google program to the newly announced Privacy Sandbox, Google is committed to helping developers build trust with their users.

If you are a company that is looking to simplify privacy compliance, you can visit the Checks website to get started.