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Google Search Is in Trouble — Reddit Just Found Its AI Moment
3 min read Reddit is betting big on AI search. Its AI answers grew from 1M to 15M users in 2025, while weekly search users hit 80M. By merging AI and traditional search, Reddit is positioning itself as an AI knowledge platform — opening new revenue paths and intensifying the search wars. February 06, 2026 15:49
The company says its AI-powered search could become its next major growth engine — not just a product upgrade, but a real business opportunity.
Instead of just showing links, Reddit is merging traditional search with generative AI to deliver synthesized answers powered by millions of human conversations.
And adoption is rising fast:
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Weekly search users grew from 60M to 80M in one year.
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Reddit Answers, its AI feature, jumped from 1M to 15M users in 2025.
Beyond search, Reddit is also expanding its data licensing business, allowing AI companies to train models on its content — a growing revenue stream that highlights the value of human-generated data in the AI era.
The bigger picture?
Reddit is repositioning itself from a social platform to an AI-powered knowledge layer on the internet.
💡 Why It Matters
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AI investors: Reddit is building new monetization paths beyond ads, especially in AI search and data.
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AI builders & workers: Human data is becoming core infrastructure for AI systems.
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AI users: Search is shifting from links to AI-generated insights.
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Businesses: Visibility may soon depend on how AI systems interpret community knowledge, not just SEO.
⚖️ Pros & Cons
Pros:
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Unique human data advantage
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Fast-growing AI adoption
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New revenue opportunities
Risks:
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Strong competition from Google and AI startups
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Unclear monetization of AI search
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Data and regulatory concerns
AI Agents