Mozilla Acquires Fakespot To Fight Fake Reviews In E-commerce

Mozilla has just announced that it's acquired Fakespot, a startup that uses AI to help users identify fake reviews on various online marketplaces. The financial terms of the deal weren't disclosed.

Fakespot provides a website and browser extension that analyzes reviews and assigns a rating or grade to them, making it easier for consumers to spot deceptive reviews that may be artificially inflating a product's ranking.

According to Mozilla, with Fakespot, Firefox users will have access to a trustworthy shopping tool that will help improve the e-commerce experience. The company plans to introduce Fakespot functionality to Firefox over time.

Mozilla's Chief Product Officer, Steve Teixeira, said in a blog post that Fakespot will continue to work across all major web browsers and mobile devices, and that Mozilla will be investing in enhancing the Fakespot experience for its users.

The addition of Fakespot's capabilities will make Firefox customers the best equipped to cut through deceptive reviews and shop with the confidence of knowing what they're buying is high-quality and authentic, according to Teixeira.

The acquisition of Fakespot comes just a few weeks after Mozilla launched Mozilla.ai, a startup focused on building open-source and trustworthy AI. The use of AI to detect fake reviews is likely to become even more important as AI tools become more advanced and commercially available.

 It remains to be seen how Mozilla will integrate Fakespot into Firefox, but the acquisition signals the company's commitment to improving the online shopping experience for its users. Stay tuned for more updates!