OpenAI's DALL-E 2 Powers AI-Generated Ads for Nestlé and Mondelez

Brands adopt generative AI for cost-effective ad creation. WPP & Unilever lead the way, cutting marketing costs while producing more ads. Nestlé & Mondelez used OpenAI's DALL-E 2 for ads, saving 10-20 times. Unilever developed AI tools for spiels. 

More brands turn to generative AI, raising concerns about disclosure. As AI-made ads rise, do audiences need to know it's AI-generated? AI companies & White House partner on watermarking tech to label AI-created content. 

Ken Sickles from Digimarc emphasizes the need for industry standards in tagging AI content. Context is vital, and tagging provides clarity. Early adopters like Jasper & Adore Me showcase AI's role in advertising evolution.

Marketing & advertising were among the first to adopt generative AI, using language models for copywriting. Jasper's success with $125M Series A funding illustrates AI's potential. Online brands like Adore Me experiment to market products innovatively.

AI's rise sparks a debate: Should AI-generated content be labeled? Big AI firms work on watermarking tech for AI-made content. Uncertainty arises, especially for AI-generated ads.

Ken Sickles advocates for standard policies in tagging AI-generated content. Balance between AI's creativity & transparency matters. Generative AI opens new avenues for innovation in advertising. 

Brands express concerns about copyright & security with AI-generated ads. Generative AI's impact on advertising is profound, prompting discussions on legal and ethical aspects.