Picsart partners with Getty to challenge Adobe's 'commercially-safe' AI.

3 min read Picsart has partnered with Getty Images to develop an AI model trained on licensed content, challenging Adobe's "commercially-safe" AI and advancing ethical, copyright-protected content creation. June 17, 2024 05:54 Picsart partners with Getty to challenge Adobe's 'commercially-safe' AI.

The world of AI image generation just got a major plot twist. Picsart, the popular photo editing app, has joined forces with Getty Images, a leading stock photo provider, to develop a groundbreaking AI model. This collaboration aims to revolutionize image creation by offering "commercially safe" AI-generated content, directly challenging Adobe's existing model.

What's the Buzz About?

Here's the gist:

  • Picsart Builds with Licensed Content: Picsart's AI experts are crafting a unique AI model trained exclusively on Getty Images' massive library of licensed photos and illustrations. This ensures the training data is cleared for commercial use.
  • Safety First: A major concern with AI image generation has been copyright infringement. This partnership directly addresses that concern. Images created using Picsart's AI tool will reportedly come with full commercial rights, allowing creators to freely use them in marketing campaigns, advertisements, or any other commercial project without copyright worries.
  • Taking on the Big Guy: This move positions Picsart as a competitor to Adobe's "commercially-safe" AI model, also trained on stock images. However, questions linger about the specifics of Adobe's training data and the level of trust creators have in their approach.

Why This Matters

The Picsart-Getty partnership is a game-changer for creators who want to leverage the power of AI image generation without copyright hassles. With a focus on ethical and commercially-safe content creation, this collaboration could become a go-to option for anyone looking to add unique visuals to their projects.

The Future Unfolds

This competition promises to be a boon for creators. It could lead to more user-friendly AI tools, a wider range of training data options, and ultimately, more creative freedom. Will other platforms follow suit and prioritize "commercially-safe" AI image generation? Only time will tell. But one thing's for sure: the future of image creation is getting more exciting (and secure) by the day.

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