Amazon agrees to pay $25M to settle allegations of violating children's privacy with Alexa. The company failed to delete recordings as requested, keeping sensitive data for years.
Ring, owned by Amazon, will also pay $5.8M for giving employees unrestricted access to customer data. Thousands of employees were able to watch and download sensitive video data.
FTC accuses Amazon of misleading parents, keeping children's recordings indefinitely, and disregarding deletion requests. Privacy sacrificed for profits.
According to the complaint, Amazon used the unlawfully kept data to improve its Alexa algorithm. AI played a role in analyzing collected recordings.
One employee at Ring reportedly viewed thousands of video recordings from female users' intimate spaces. Privacy and security were compromised, exposing consumers to spying and harassment.
Samuel Levine, Director of FTC's Bureau of Consumer Protection, emphasizes the importance of privacy and states that profit shouldn't outweigh it.
Amazon denies violating the law but settles the matter. They commit to developing more privacy features for customers. The intersection of technology and privacy continues to be a significant concern.