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Samsung is looking to shake things up with its voice assistant, Bixby. In a recent announcement, a company executive acknowledged the need to "redefine" Bixby through the use of generative AI technology.
What's the Problem with Bixby?
Bixby, while present across various Samsung devices like smartphones, smart TVs, and appliances, hasn't quite captured the user base in the way that competitors like Google Assistant or Apple's Siri have.
Enter Generative AI: The Redefining Force
Samsung believes generative AI, a powerful form of AI that can create new content, is the key to revamping Bixby. Here's the potential impact:
Challenges and a Cautious Outlook
However, there are some hurdles to consider:
The Future of Bixby
While the specifics are still under wraps, Samsung's commitment to using generative AI to redefine Bixby is a positive sign. Whether Bixby can truly rival its competitors remains to be seen, but this move highlights Samsung's determination to stay relevant in the voice assistant race.