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India’s AI push is going offline — and going mass market.
Sarvam says it plans to deploy its newly released AI models across feature phones, cars, and smart glasses, using ultra-lightweight edge models that can run on everyday hardware and, in many cases, without an internet connection.
The announcement was made at the India AI Impact Summit in New Delhi — and it signals a very different vision of AI adoption.
Sarvam’s models are designed to be:
Only megabytes in size
Capable of running on existing processors
Optimized for offline and edge use
Focused on local languages and real utility
Instead of chasing cloud-scale models, Sarvam is betting on distribution at population scale.
In partnership with HMD, Sarvam is bringing a conversational AI assistant to Nokia feature phones.
A demo showed users pressing a dedicated AI button to speak with an assistant in a local language — asking about government schemes, local markets, and everyday information.
That’s not a Silicon Valley use case.
That’s India-scale AI.
Sarvam also revealed it has worked closely with Qualcomm to tune its models for Qualcomm chipsets, paving the way for deployment across:
Cars
PCs and laptops
Smart glasses
IoT devices
Qualcomm says it’s building a “Sovereign AI Experience Suite” to support exactly this kind of cross-device, on-device intelligence.
Most AI today assumes:
Constant internet
Cloud access
Expensive devices
Sarvam is flipping that assumption.
By pushing AI to the edge, the company is targeting markets where connectivity is unreliable, devices are basic, and language diversity is non-negotiable.
As Sarvam’s Head of Edge AI Tushar Goswamy put it: the goal is intelligence on every phone, car, and new category of device.
This is also about sovereignty.
Sarvam’s CEO Vivek Raghwan says edge deployment helps keep data local and move sovereign AI from research into real-world adoption — at scale.
The next billion AI users won’t meet AI through chatbots on laptops.
They’ll meet it through buttons on feature phones, dashboards in cars, and devices that work offline.
Sarvam isn’t building the smartest AI.
It’s building the most reachable one.