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Snapchat Launches AI Lens to Create Images from Text Prompts
2 min read Cool for creators & brands — but will it stick, or fade like past filters? September 05, 2025 13:57
Snapchat just stepped deeper into generative AI with a new AI-powered Lens that converts text prompts into images in seconds.
Here’s how it works: open the Lens, type a prompt like “a neon-lit rooftop party in Tokyo”, and Snap’s AI instantly generates a matching visual layered into your camera feed. You can tweak it, snap it, and share it — all without leaving the app or needing a design tool.
Why it matters:
This isn’t just a gimmick — it’s Snap’s play to keep Gen Z creators hooked as TikTok and Instagram test their own AI effects. For brands, this means you can whip up custom ad creatives or interactive campaigns on the fly, without an external agency.
The catch:
Generative filters raise red flags: fake scenes, misleading ads, and IP disputes are all possible. And like many Snap experiments, success hinges on mass adoption — will creators embrace this, or scroll past?
Hot take:
This is less about art and more about ecosystem stickiness. If Snap sees traction, expect them to expand into AI-powered scene editing and ad creation tools, blurring the line between content and commerce.
AI Agents