Snapchat Launches AI Selfie Feature "Dreams"

Snapchat ventures into AI selfies with "Dreams," a new feature in Memories. Users upload real-life selfies to generate AI-powered selfie packs, offering playful themes like doppelgangers. The first pack is free, with additional packs available for $1. Snapchatters in Australia and New Zealand get early access, followed by a global rollout. 

Snapchat's Jack Brody emphasizes the fun and playful nature of Dreams, aligning with the company's ethos. While the generated selfies might not always be spot-on, Snap plans to expand AI options in the future. The Dreams feature leverages open-source technology and Snap-created art styles.

Dreams currently offers preset packs, but Snap is considering user-generated Dreams with custom prompts, mirroring their AR approach. The tech behind My AI chatbot and Dreams differs, with the latter using open-source tech. Snap intends to introduce social sharing and sponsored Dreams by companies like Disney. 

Snapchat's influence is significant, with 397 million daily users and growing. Content from Memories is shared 280 million times daily. Dreams, backed by AI, introduces millions to generative AI experiences. As Snap evolves its AI features, it's bound to shape user interactions further.