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SoundCloud has taken a significant step back from recent updates to its terms of service that sparked controversy by implying the platform could use user-uploaded audio to train generative AI models. The reversal highlights the ongoing tension between AI innovation and content creators’ rights in today’s rapidly evolving digital landscape.
Earlier this year, SoundCloud quietly revised its usage policies, inserting language that many in the music and tech communities quickly flagged as potentially allowing the company to feed its vast audio library into AI training pipelines. This triggered alarm among artists, producers, and vocal advocates concerned about consent, intellectual property, and the ethics of using their work as raw material for AI.
Though SoundCloud promptly issued statements denying any active plans to build AI models based on user content, the lack of clarity and the broad phrasing left the door open for future use—igniting fears of unauthorized data mining and exploitation.
In a rare move, SoundCloud CEO Eliah Seton published an open letter on Wednesday acknowledging the problem: the updated terms were “too broad and wasn’t clear enough.” Seton clarified that the company’s AI ambitions are currently focused on enhancing platform features like personalized recommendations, fraud detection, and content moderation—not on training generative AI to replicate users’ voices or music.
This admission underscores a growing awareness among tech platforms that transparency isn’t just a legal checkbox—it’s central to maintaining trust with a creator community increasingly wary of how AI impacts ownership and control.
Following the backlash, SoundCloud revised its terms to explicitly prohibit using user content to train generative AI models designed to synthesize or replicate voices, music, or likenesses. The new wording makes it “absolutely clear” that such uses are off-limits without explicit permission.
“SoundCloud will not use your content to train generative AI models that aim to replicate or synthesize your voice, music, or likeness,” Seton wrote.
This move places SoundCloud alongside a small but growing number of platforms trying to draw clear legal and ethical boundaries around AI training data—a critical issue as generative AI models continue to advance and reshape creative workflows.
The SoundCloud episode reflects wider challenges in the AI ecosystem. Platforms sitting on massive troves of user-generated content are under intense pressure to innovate while respecting creators’ intellectual property. The stakes are high: misuse or perceived misuse of data can lead to legal challenges, reputational damage, and a loss of community goodwill.
Artists and creators are pushing back against what they see as “AI data scraping” without fair compensation or consent. Meanwhile, developers and researchers argue that large, diverse datasets are essential to training capable AI systems. Navigating these competing interests is emerging as one of the defining struggles of the AI age.
SoundCloud’s quick course correction shows how volatile AI policy can be when it intersects with creative industries. For platforms and creators alike, the message is clear: transparency and explicit consent around AI data use aren’t optional—they’re mandatory.
As AI-generated music, voice cloning, and synthetic media continue to evolve, how platforms handle data rights will be a bellwether for trust and innovation across the tech ecosystem.