The Future of Advertising: Google's Deployment of Generative AI for Sophisticated Ad Campaigns

Exciting news from Google - the tech giant plans to introduce generative artificial intelligence into its advertising business to create sophisticated ad campaigns! 

According to an internal presentation seen by the Financial Times, the AI will use "creative" content supplied by advertisers, such as imagery, video, and text, and then remix it to generate ads based on the audience it aims to reach and other goals. 

This move is part of big tech companies' race to capitalise on generative AI, which has swept to prominence in recent months by creating highly sophisticated material such as text and images in response to human inputs. 

However, some are concerned that the tool could spread misinformation, as text produced by AI chatbots can confidently state falsehoods. But Google has said that it plans to put firm guardrails in place to prevent such errors when it rolls out its new generative AI features. 

Overall, this is an exciting development in the advertising industry, and it will be interesting to see how other tech companies respond to Google's move to use AI to create more sophisticated ad campaigns.