The Impact of Short Video Apps like TikTok on Google Search Results

Google is shaking up the way it presents search results, responding to changes in the way people access information online, including the rise of AI chatbots and short video apps like TikTok.

The search giant plans to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people globally. This will include incorporating more human voices and allowing users to carry out conversations with AI programs.

Google's search visitors might be more frequently prompted to ask follow-up questions or swipe through visuals, such as TikTok videos, in response to their queries. The company has already moved to integrate some online forum posts and short videos in search results.

According to Google executives, the number of active websites has plateaued in recent years, with internet users turning to other apps to find information. Therefore, the company plans to emphasize material such as online forums and short videos even more in the future.

While Google has dominated search for decades, holding more than 90% of searches on computers and mobile devices, it faces fresh challenges from new AI-powered apps like ChatGPT. Google's response will be a significant moment for the company and its users.