Tubi to launch content discovery tool powered by OpenAI's ChatGPT-4

Tubi, the free streaming service, is set to launch a content discovery tool powered by OpenAI's ChatGPT-4. The tool will use ChatGPT-4's ability to generate human-like text to create personalized recommendations for each user.

This is an exciting development for users of the streaming service, as it will make it easier for them to find the content they want to watch, and it will also help them to discover new content that they might enjoy.

The tool will work by asking users a series of questions about their preferences, such as what genres of movies and TV shows they like, what actors and directors they enjoy, and what moods they're in. ChatGPT-4 will then use this information to generate a list of recommendations that are tailored to each user's individual taste.

The use of AI in content discovery is not new, but ChatGPT-4's ability to generate human-like text makes it ideal for this task. ChatGPT-4 is able to understand the nuances of user preferences and generate recommendations that are truly relevant.

The launch of Tubi's new content discovery tool is a welcome development for the streaming industry as a whole. It is likely that other streaming services will also start using AI to personalize recommendations for their users. This would make it easier for users to find the content they want to watch and would ultimately improve the user experience.

In addition to the benefits for users, the use of AI in content discovery also has the potential to benefit streaming services themselves. AI can be used to analyze user behavior and identify patterns and trends. This information can then be used to improve the content selection and presentation on the streaming service.

Overall, the use of AI in content discovery is a positive development for both users and streaming services. It is likely that we will see more and more streaming services using AI to personalize recommendations for their users in the future.