YouTube has announced new policies to address the growing use of AI-generated content on its platform. The company says that it will require creators to disclose when they have used AI to create or alter videos, and it will also provide new tools for users to report deepfakes and other misleading content.
The new policies come as AI-generated content is becoming increasingly sophisticated and realistic. In recent years, there have been a number of high-profile cases of AI-generated videos being used to create deepfakes, which are videos that have been manipulated to make it appear as if someone is saying or doing something that they did not actually say or do.
YouTube is concerned that AI-generated videos could be used to spread misinformation or to create harmful content. The company's new policies are designed to help ensure that AI-generated videos are used responsibly and ethically.
Under the new policies, creators will be required to:
YouTube will also provide new tools for users to report deepfakes and other misleading content. These tools will include:
YouTube says that it will work with creators to educate them about the new policies and to help them comply with the requirements. The company will also continue to work with experts to develop new tools and technologies to detect and remove AI-generated content that is used to spread misinformation or to create harmful content.
The new policies are a significant step forward in YouTube's efforts to address the challenges of AI-generated content. The company's commitment to transparency, education, and detection will help to ensure that AI-generated videos are used responsibly and ethically on YouTube.