YouTube to Empower Creators with AI-Generated Backgrounds, Video Suggestions, and Music Search

YouTube is going to be using more generative AI to create content. The company announced several new AI-powered tools for creators at its annual Made on YouTube event on Thursday. Among the features coming later this year or next are AI-generated photo and video backgrounds, AI video topic suggestions, and music search.

Here are some of the new AI-powered YouTube tools:

• Dream Screen: This feature will create AI-generated videos and photos that creators can place in the background of their YouTube Shorts. Initially, creators will be able to type in prompts to generate backgrounds; eventually, YouTube says, creators will be able to remix and edit their existing content using AI tools to create something new.
• AI-generated video topics: YouTube will also start using AI to suggest video topics to creators. This feature will be personalized to individual creators and based on what's already trending with audiences.
• AI-powered music recommendation system: This feature will take a written description of a creator's video and suggest audio to use.
• AI dubbing feature: This feature will allow creators to dub their videos into other languages.

These new AI-powered tools could have a significant impact on how creators make content for YouTube. AI-driven insights will likely shift what kind of content creators double down on, and AI-generated content — already viral on YouTube — will become more common.

In response to the spread of convincing synthetic material, other platforms like TikTok have already introduced labels to identify AI-generated material as such. It is unclear whether YouTube will implement similar measures.

Overall, the new AI-powered YouTube tools could make it easier for creators to create high-quality content and reach a wider audience. However, it is also important to be aware of the potential for AI-generated content to be used to spread misinformation and disinformation.