Kopia AI Virtual Try-On tool allows customers to visualize how they would look in different items from a store by inputting their body information and uploading a photo of their face. This technology is designed to enhance the online shopping experience by increasing the likelihood of purchases through better visualization, reducing the number of returns by providing size recommendations, and offering brands valuable customer data for targeted marketing. Retailers might want to use Kopia to provide a more engaging and personalized shopping experience, improve conversion rates, and decrease return costs.